/ Case Studies — Precision Digital

Real campaigns. Real numbers.

Every number on this page comes from a live client account. No projections, no rounded estimates, no anonymised stats. When a client gives us permission and the data is conclusive, we publish.

See the Numbers Book a Call

$1.7M+

Revenue Tracked

$7,114

Avg. Value / Lead

$41.39

Lowest CPA

168×

Best Return

Aggregate figures across the 4 case studies published below. Numbers pulled directly from client Google Ads and analytics accounts.

/ 02 — Gallery

Published campaigns. Full dashboards.

Every case below is a recreation of the client's live dashboard — populated with their actual numbers. Screenshots redrawn in code so we can show the data without leaking client account access.

Case 01 / 04Google Ads

Google Ads

LIVE

Jun 2024 – Oct 2025

Account OverviewCampaignsAd groupsKeywordsReports

Conversions

239

Cost / Conversion

$41.39

Return

168×

Ad Spend & Reach

by Spend, Impressions

····

Conversions & Cost

by Conv., Cost / Conv.

····

Return

by Value / Cost ratio

····

Retain Walls

Jun 2024 – Oct 2025

$10,071

Total Ad Spend

239

Conversions

168.8×

Value / Cost

$1.7M

Est. Revenue

Campaign kicked off June 2024. Over 18 months — $10K spend, 239 enquiries, an estimated $1.7M in revenue.

168× return on ad spend. This is what Google Ads looks like when it's managed properly from day one.

Case 02 / 04Google Ads + SEO + GBP

Google Ads

LIVE

First month of launch

Account OverviewCampaignsAd groupsKeywordsReports

ROI

7,100%

Revenue

6-figure

Channels

Enquiry Surge

by Form Fills, Calls

····

Revenue Generated

by Order Volume

····

Channel Mix

Ads · SEO · GBP

····

Imperial Kitchens

First month of launch

7,100%

ROI — first month

6-fig

Revenue / month

Channels converting

Retainer lock-in

Achieved 7,100% ROI within the first month of launching targeted PPC campaigns.

Surge in enquiries generated six figures in revenue. The client now picks and chooses which work to take on.

Website converts heavily across Google Ads, SEO and leads from Google Business Profile.

Case 03 / 04Google Ads

Google Ads

LIVE

Mar 8 – Apr 8, 2023

Account OverviewCampaignsAd groupsKeywordsReports

Conversions

39.0

▲ +8.3%

Cost / Conversion

$48.18

▼ -16.8%

Avg. Job

$1,500

Click Through Rate & Impressions

by Clicks, CTR, Impressions

525

Clicks

2.4%

CTR

46.8K

Impressions

····

Conversion Rate & Cost

by Conv., Conv. Rate, Cost / Conv.

39.0

Conv.

7.4%

Rate

$48.18

Cost/Conv.

····

Cost Per Click

by Click, Cost, Avg. CPC

$3.58

Avg. CPC

$1.88K

Cost

-87%

vs prior

····

Horsell Electrical

Mar 8 – Apr 8, 2023

Enquiries / month

$48.18

Cost per enquiry

$363.55

CPA with prior agency

$1,500

Avg. job value

Took this campaign over from a large agency where the client was paying $363.55 per enquiry.

Now running 39 enquiries/month at $48.18 CPA — a 7× improvement on the same spend. Client targets a wide range of electrical work with an average job value of $1,500.

Case 04 / 04Google Ads

Google Ads

LIVE

Apr 1 – Apr 8, 2023

Account OverviewCampaignsAd groupsKeywordsReports

Conversions

11.0

▲ +120.0%

Cost / Conversion

$53.45

▼ -39.2%

Impressions

7.6K

Click Through Rate & Impressions

by Clicks, CTR, Impressions

185

Clicks

2.4%

CTR

7.6K

Impressions

····

Conversion Rate & Cost

by Conv., Conv. Rate, Cost / Conv.

11.0

Conv.

5.9%

Rate

$53.45

Cost/Conv.

····

Cost Per Click

by Click, Cost, Avg. CPC

$3.18

Avg. CPC

$588

Cost

↑

Trend

····

Xpedite

Apr 1 – Apr 8, 2023

Enquiries — 1st week

$53.45

Cost per enquiry

+120%

Conversion uplift

High

Ticket job value

11 enquiries in the first week — still early, improving further with more data and client feedback.

Cost per enquiry is significantly lower than the industry benchmark for high-ticket plumbing & gas work. Huge ROI and steady referral pipeline.

/ 03 — How

How these numbers happen.

Four things. Non-negotiable. Every campaign on this page runs the same way.

Audit before action

Every campaign starts with a teardown — existing account or competitor landscape. We don't touch a dollar of ad spend until we understand what's actually happening.

Specialist ownership

Stuart runs Google Ads. Steve runs SEO. Benny builds websites. One named expert, end-to-end, from audit to month 24. No handovers, no juniors.

Weekly optimisation

Bids, keywords, negatives, ad copy, landing pages — reviewed weekly, not monthly. When attention matters at 7am on a Tuesday, it happens at 7am on a Tuesday.

Reporting tied to revenue

Clicks and impressions are not results. We report on enquiries, conversions, and revenue — so you see what your money produced, not what it looked busy doing.

/ Next Step

Let's find out where you need to get to.

We'll walk you through a case study relevant to your industry and scope what a campaign for your business could look like. No pitch, no pressure.

Book a Call 02 4063 0817