Dan Watkins

Founder of Precision Digital. I help Australian SMEs generate leads and grow revenue through Google Ads, SEO, and AI-powered marketing systems — without the bloat of a big agency.

I started Precision Digital after nearly two decades selling and managing digital campaigns for Australian businesses. I'd seen the same pattern too many times: clients sold the dream by a slick salesperson, then handed off to junior account managers who didn't really know the work. Bloated retainers, locked-in contracts, and reports that hide more than they reveal.

So I built something different. A small, founder-led team of senior specialists who each own their discipline end-to-end. No layers, no gatekeepers, no juniors learning on your dime. When you call, you talk to the person doing the work.

My role is strategy, client relationships, and making sure every campaign ties back to commercial outcomes — enquiries, bookings, and revenue. I personally hand-pick every specialist on the team. That's also where Syntra comes in — our proprietary AI platform that gives our clients a real edge in search, content, and lead generation.